1 Mission: Committed to the perfect combination of science and technology and nature, to build a new environmentally friendly and healthy ecosystem.
Colors come from nature, and it is impossible for human beings to create colors that do not exist in nature. What we can do is to reproduce the colors inherent in nature through scientific and technological re-engineering.
Kuncai is engaged in the refining of colors, for the inherent colors of nature, relying on technological means and methods, making the perfect combination of science and technology and nature, to make a better display of the colors of nature.
The birth of pearlescent material is a glittering pigment revolution! Due to less pollution, lower cost and better performance compared with other pigments, they have gradually begun to replace other materials. Due to their unique optical characteristics and metallic glitter effect, which is in line with the trend of consumer upgrading, pearlescent materials have accounted for more than 10% of the total pigment market.
Kuncai Technology always adheres to the concept of environmental protection and health in the whole production and application process of pearlescent materials.
We use scientific and technological means to display the inherent colors of nature; we use environmentally friendly and healthy methods to provide our customers with products; we take natural mica and ilmenite as raw materials for production; we use intelligent and environmentally friendly new production equipment to implement clean, environmentally friendly, energy-saving and safe production; through technological research and development, we have replaced natural mica by man-made mica containing very few heavy metal properties, so as to make our products reach the demand of food grade.
2 Vision: to be a model of eternal respect in the same industry
—Kuncai leads the development of material industry in pearlescent industry with the continuous innovation ability of the whole industrial chain!
—In the future, Kuncai will become a model in the industry in terms of business behavior, supply chain management, efficient service, innovation leadership, building a distribution system that belongs to us, and social responsibility.
commercial activity
Our meticulous and exploration-driven business model delivers diverse and high-quality products to people to make life more colorful, and we want to share our business success with our customers. Safety, environmental protection, health, regulations, social responsibility is our business principles, excellent quality is our responsibility with the user's basic conditions, and continue to maintain high investment in innovation and R & D and development is the basis for long-term cooperation with our partners.
chain management
Insisting on perfection and continuous improvement, we have inherited the excellent supply chain management spirit of outstanding enterprises and users;
Adhere to the assessment, contract, self-inspection, external inspection, social and government supervision, transparency and openness to the community to share with users;
Establishment of a professional team responsible for the sustainable development of all suppliers control, especially the principle of zero tolerance of legal labor, to jointly maintain the social responsibility of the social users of multiple parties.创新引领
"Zeroing across, advocating good losses, giving up bad victories, and eliminating mediocre successes" is the R&D tenet of Kuncai. Kuncai R&D center is equipped with industry advanced R&D, testing and analysis equipments and instruments, with comprehensive R&D institutions such as standardized quality control system, global sharing system and outreach office, etc. The center has a strong professional team, with a number of Ph.D.'s and Master's degree's as the person in charge of each R&D project and the leader of the subject group, and implements incentive mechanisms such as the project responsibility system and the cooperation system.
"Innovation is the cornerstone of development, responsibility is the soul of progress"
Kuncai always adhere to self-innovation, over the years, fruitful, has applied for dozens of domestic and foreign patents, many of which are self-developed technology, developed more than a dozen series of new products, technology, engineering, process innovation shows industry leadership, product technology, product standards, product series are among the best, from strategic research and development, tactical research to the technological margins of the expansion, have achieved excellent results, for the innovative development of the enterprise, transformation and upgrading of the company to provide a solid guarantee.
Global Distribution System
Kuncai Technology has a number of distribution organizations and distribution units in the world, to establish a global network market system of online and offline marketing and sales, to ensure the timely arrival of goods in the world, the implementation of the global network scheduling accurate distribution, for the user to save the cost of warehousing turnover. "Going out, going in, going up" is the globalization market strategy of Kuncai.
The company has successfully entered the supplier system of the top ten in the global coating industry
Entering the top ten in the global cosmetics industry; the main supplier in the global plastics and masterbatch industry; the main supplier of pearlescent materials in the global seed industry, etc., the production and sales volume ranked in the leading position of dozens of counterparts in Asia, and has established strategic partnerships with a number of Fortune 500 companies around the world to realize the sharing of global resources.
Global Distribution System
Firmly establish the brand strategy of "brand as sail, user as rudder". Market center to Kun Cai global operation platform, the implementation of the brand, resources, technology, information sharing in real time, the implementation of the localization of talent, centralized management, market globalization, customer personalization, case sharing, cultural localization, localization of laws and regulations, the task of targeting, the responsibility of the contract management proposition, won the support of the global staff and the user's affirmation of the company to create a record of ten years of continuous zero complaints in the service.
social responsibility
Kuncai always adhere to the road of sustainable development, focusing on green, health, technology research and development, and is committed to developing products to improve the quality of human life.
—Shift production to cleaner and more efficient production through advanced technologies that produce renewable resources and minimize the consumption of energy and other natural resources;
—Kuncai will continue to strengthen the construction of its own environmental protection concept, and pass the concept of sustainable development to every employee, customer and supplier;
—Every employee is the biggest wealth and resource of Kuncai, and also the foundation of Kuncai's development;
—Kuncai cares for every employee's life and work, provides a safe and comfortable working environment for employees, and pays attention to their health. Build employee care system, improve employee satisfaction, and create good career development prospects for employees;
—Kuncai Technology has been focusing on the upstream supply chain control work, taking a zero-tolerance attitude towards possible child labor in the supply chain system, and regarded the use of child labor as a serious crime,
and resolutely do not allow child labor in any part of Kuncai's production process. As a responsible global corporate citizen, Kuncai Technology has joined hands with the International Organization for the Protection of Children's Rights and Interests (IOPCI), which is headquartered in the Netherlands, to eliminate child labor in the company's raw material supply chain.
3 Corporate Core Values
Zero crossing：Zero, start again, every day is a new starting point; across, new challenges, every day has a new blueprint. Kuncai no matter how much we have achieved, we will not stop here, the past has become history, Kuncai will carry on the past, lead the future, in the field of R & D constantly seeking new breakthroughs, to create a whole industrial chain of continuous innovation of the core competitiveness.
Pragmatic and efficient：Pragmatism, streamlining and efficiency. Doing anything needs to be down-to-earth, in order to be able to achieve a career, doing business is the need for such a down-to-earth, conscientious style, but also in line with the General Secretary Xi put forward the "pragmatic people, down-to-earth work" principle. In all aspects of enterprise management, constantly optimize the process and organizational structure, improve efficiency, to ensure that enterprises adapt to rapid changes in the environment and enhance the competitiveness of enterprises.
Bear responsibility for creating value：To create value means to create value and profit; to be responsible means to take responsibility, perform tasks and deliver results. Every employee of Kuncai is responsible for their own behavior, work with a sense of mission, focus on performance-oriented, for the enterprise to create sustainable growth of profits and value.
Be sensitive and diligent in one's actions：Minxing refers to cultivate oneself diligently, practice diligently, strictly require oneself, fulfill professional norms, pay attention to the work of time, to the customer's needs and opinions, should be given a positive response, timely feedback, and rapid processing; Kuncai every employee has their own pursuit of excellence, their own strengths, abilities and all the resources that can be used to play to the extreme state, constantly improve themselves, the pursuit of perfection.
4 Strategic attempts to become the world's Kuncai
Kuncai Technology is located in Fuqing City, southeast coast of Fujian Province, the company has three overseas subsidiaries, respectively, Europe Kuncai, America Kuncai, India Kuncai, domestic and international more than 200 dealers, the company's strategic attempt is to become the world Kuncai, pearlescent pigments, titanium dioxide, iron oxide as the main products, to the global strategic partners to provide more high-quality products and services.
5 strategic goal
"Ten billion miles, one hundred billion journey" Kuncai has formulated the strategic goal of five-year plan. Kuncai science and technology will be around the "adhere to the main industry, extend the industry, do strong enterprise" strategic development of the general objective, to pearlescent pigment, titanium dioxide, iron oxide for the "Troika" to pull the development of the enterprise, Kuncai science and technology market value once broke through the tens of billions of mileage, the strategic target Kuncai Technology's market value once exceeded ten billion miles, and the strategic goal is the journey of one hundred billion.
6 Enterprise key value proposition, Kuncai make the world more wonderful
Colors come from nature, human beings can't create colors that don't exist in nature, what we can do is to reproduce the inherent colors of nature through scientific and technological reengineering to reproduce the inherent colors of nature. The birth of pearlescent pigment is a glittering pigment revolution! Due to less pollution, low cost and excellent performance compared with other pigments, they have gradually begun to replace other materials. Due to their unique optical characteristics and metallic glittering effect, they are in line with the trend of consumer upgrading. Titanium dioxide, iron oxide is a widely used inorganic pigment, Kuncai engaged in the refining of color, for the inherent color of nature, relying on scientific and technological means and methods, making the perfect combination of science and technology and nature, the color of nature to better present to the world, Kuncai science and technology, make the world more wonderful!